Have you heard of Living Proof? I guess I’m slow to jump on the bandwagon, but I just learned that this uber cool brand is headquartered right here in our own backyard. Scientists from MIT got together with beauty experts and developed this brand with one simple ambition: “to challenge conventional wisdom to solve your toughest beauty problems.”
Now this may sound like something rather simple to do, however, this lab has taken hair care and hair products to a new level, measuring out what works and what doesn’t on specific hair types, colors, textures. Living Proof has done for hair what Mario Testino has done for Fashion photography. They have a core group of testees who come in periodically to test out new products, see what works, what doesn’t. We got to play a little, and discover the inner workings of this lab the other night at the opening and debut of their Style Lab. My favorite part of the tour was seeing this row of mannequin heads, hair of all different colors and textures, all lined up, ready for testing—the first phase of product development, apparently.
Though their office which consists of 60% female employees is located in tech den Kendall Square, their outreach spans all the way to the west coast where their premiere spokesperson, Jennifer Aniston, serves as brand ambassador. I was so excited to get my hands on the Perfect Hair Day Night Cap Overnight Protector, an overnight hair mask that you simply apply and let the magic happen while you sleep. A genius idea for busy moms like myself! Other notables that I can’t wait to try are: Blowout, and Restore Instant Protection—protects your hair from UV rays for 24 hours, perfect for those summer beach days. Stop by to have your hair tested and find out what product will suit you best.
I assure you, every woman I saw that was working for the company had gorgeous locks. I asked CEO Grace Ray if good hair was a pre-requisite for being hired. She said, “ Defnintely not!” and chuckled a bit. I suggested they make a “before-after” facebook! I’ll be on the lookout for that.
photocredit: Michael Blanchard
This article appeared originally on StyleBoston.